Build your own plan

The Marketplace.

Add capacity, communication, AI, integrations and specialist farm modules without changing the core system your team already uses. If an upgrade works out cheaper, we'll tell you.

Farm Website Sync

A farm website built around what you sell.

Most farm websites haven't been touched in years — and keeping a sales list current is a job that quietly stops happening. We rebuild your public site. Connecting it live to the records you already keep, so it updates itself, is coming soon.

Each one is a custom project, designed around your farm and scoped to what you actually sell.

Live pedigree catalog Coming soon

Breeding stock with pedigree, age, breed and weight pulled from your records. Sold animals drop off on their own.

Direct-sales storefront Coming soon

Mark an animal sold in the software and the website updates — no double entry, no selling something twice.

Farm transparency Coming soon

Show herd numbers, housing and welfare practices from your own records — evidence, not marketing copy.

Enquiries to your inbox

Questions from buyers about a listed animal land straight in your inbox.

  1. We look at what you haveYour current site, your buyers and what you sell.
  2. We design and build itFast, mobile-friendly and in your farm's own look.
  3. We connect your recordsComing soon: catalog, store and herd figures read from Herd Farm Central.
  4. You stop updating itOnce connected, your day-to-day records keep the public site right.
Modules

Switch on more of the app.

Turned on for your farm by our team, and off again whenever you like. Your records stay put either way.

Basic add-on

AI Insights

Turns the records you already keep into something worth acting on.

  • A written weekly farm summary with recommended actions
  • Growth insights that flag animals falling behind
  • Feed insights, including gaps in your feed records
  • Only aggregated figures are shared — never names, tags or contact details

Uses: aggregated herd, growth and feed figures. Managed by the owner and administrators. Fair-use allowance.

Add to Basic · included on Professional and EnterpriseAdd it
Coming soon

AI Farm Assistant

Ask questions about your farm records in plain words, within a monthly allowance. Scanning paper records into the app is already included on every plan.

  • Starter: 250 questions a month · Growth: 1,000
  • The allowance resets at each renewal
  • It stops at the allowance or asks the owner before any extra use
  • Owners and administrators only at launch

Uses: the farm records the question needs.

Basic, Professional and Enterprise, when it launchesTell me when it's ready
Any paid plan

SMS Farm Alerts

For the alerts that can't wait for someone to open the app.

  • Urgent alerts texted to the staff assigned to them
  • A monthly platform fee plus prepaid message credits, priced by destination country
  • Messages used, remaining and failed, with delivery tracking for every text
  • Nothing is sent once credits run out — no surprise charges
  • In-app alerts are always included

Uses: staff phone numbers and alert text.

Any paid plan · monthlyAdd it
Any paid plan

Animal Produce

Eggs, milk, wool and honey, tracked as carefully as the animals.

  • Collections per animal or batch, checked against expected yield
  • Stock lots, storage locations and first-expiring-first use
  • Processing runs — milk into cheese — with yield compared to plan
  • Costs and margin per product, traced back to the animal

Uses: your animal, batch and produce records.

Any paid planAdd it
Basic and up

Time-based Access

Keep machinery and sensitive actions locked outside staffed hours.

  • A staffed-hours schedule for each farm
  • Owner-approved exceptions and overrides
  • A log of every denied attempt

Uses: staff sign-ins, devices and farm schedules.

Basic, Professional and EnterpriseAdd it
For Basic

Workforce

Bring your crew into the system without moving up to Professional.

  • Employees, departments and role-based logins
  • Task assignment with late work flagged
  • Attendance tracking and leave

Uses: employee records you enter.

Add to Basic · full payroll on ProfessionalAdd it
Basic & Professional

Vet portal seats

Give your veterinarian their own restricted login, so the record is right at the source.

  • Review treatment history
  • Log treatments with withdrawal periods
  • Write and approve treatment protocols, and approve quarantine releases

Uses: animal health records for your farm only.

Per seat · 2 included on Professional · by contract on EnterpriseAdd it
Plan extras & services

Room to grow, and help getting started.

Extra capacity

Add 50 or 250 animal units, staff seats or another farm without changing plan. Each plan has a cap, so adding to a smaller plan never undercuts a bigger one.

Hobbyist to Professional · monthly

Multi-site

More than one farm, block or barn location under one account, with per-site dashboards, staff permissions and roll-up reports.

Professional add-on · included on Enterprise

API & webhooks

Connect your own systems with scoped, expiring API tokens and signed webhooks for farm events.

Professional add-on · included on Enterprise

Data migration

Send us your spreadsheets, paper books or an export from old herd software. We clean, map and import it, then check it against your headcount.

Any plan · one-off

Guided onboarding

We set the system up with you: species and breeds, farms and pens, staff roles and permissions, and your first import. Included on Professional and Enterprise.

Hobbyist and Basic · one-off

Staff training

Live online sessions for your workers, supervisors and administrators, built around the records your farm keeps. Included on Enterprise.

Any plan · per session

Until online checkout opens, our team adds Marketplace items for you and they switch on once confirmed. Prices follow your plan's currency; taxes may apply. Tell us what you need and we'll quote it plainly.

Tell us what your farm actually needs.

We'll put together the plan and add-ons that cover it — and nothing you won't use.